Surrounding People with Beautiful Things
Kate shares her personal thoughts on beauty that resonates despite our diverse preferences. Read on…
BRAND BUILDING
PERSPECTIVE | INSPIRATION | CLARITY OF VISION
LET’S DIVE IN …
How can we surround people with beautiful things when everyone’s definition of beauty is so different?
The word ‘beautiful’ is one of the most ambiguous in the modern language. Its meaning shifts from culture to culture, from one individual to the next—even within our own families or relationships, we encounter contrasting ideas of what’s ‘beautiful.’
To me, beauty can take endless forms: a kind person, rolling hills, a turquoise ocean, gum trees—the list is as boundless as the imagination.
When it comes to my immediate environment, though—the one I can shape with conscious choices—how do I decide what is truly beautiful?
How do I define what “good” looks like? And most importantly, how do I surround myself with beautiful things while still meeting the diverse needs of others? The answer lies in the approach I use to help businesses: I start by understanding the foundation.
Our foundation is built on facts, and as one of my old bosses used to say:
“Facts are our friends.”
That phrase has always stuck with me, especially when my emotions start to take over.
In the context of our personal spaces—our bodies, our homes, our businesses—it’s the facts that guide us toward making meaningful, intentional choices.
Take our bodies, for instance. They’re the most personal spaces we’ll ever know, gifted to us by nature. Enhancing them in ways that align with our true selves requires time, care, and closer inspection.
Similarly, our homes exist within a larger environment, and over time they take on a personality of their own. To maximize their potential, we need to pause and take a deeper look at the foundation (the facts).
The same goes for retail businesses: some products work, others don’t. It’s only through careful evaluation, refinement and understanding the facts that we can unlock their full potential.
To truly understand yourself, your home, or your business, you need to get crystal clear on the facts.
Only then can you uncover what you’re working with and maximise its potential to create something truly beautiful.
Until next time, remember that beauty is in the eye of the beholder - you. Gather the facts and shape yours or your customer’s beautiful.
READ NEXT
